Friday, February 6, 2026
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B2B & B2C Strategy

by Samarth I

LinkedIn has supercharged its BrandLink video advertising platform, drawing interest from marketers, publishers, and creators …

by Aman Verma

Advertising patterns shifted significantly in India’s massive ₹5,562‑billion jewellery market. Online-first Bluestone allocated ₹124 crore …

by R Pal

Criteo has deepened its strategic alliance with Zepto, expanding its Retail Media Offsite platform to …

by Dinesh Ramachandran

Brands are pivoting to VTubers—animated streaming personas—to tap Gen-Z engagement and unlock creative flexibility at …

by Aman Verma

Intel shifts much of its marketing to Accenture and AI—slashing roles while aiming for faster, …

by Hari Krishnan

In May 2025, PepsiCo completed the $1.95 billion acquisition of Poppi, the fast-growing prebiotic soda brand …

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