WhatsApp tests Premium Plus features

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WhatsApp is reportedly experimenting with a new subscription-based offering called “WhatsApp Plus,” which could introduce enhanced personalisation and messaging features for users willing to pay for additional functionality. The development indicates a possible shift in how the messaging platform explores monetisation while maintaining its core free service.

According to reports, the proposed subscription tier would allow users to customise the appearance of the app in ways not currently available. Among the features being tested are custom themes, personalised app icons, and a broader set of chat interface enhancements designed to make the messaging experience more flexible and visually tailored.

Currently, WhatsApp provides limited visual customisation compared with some other messaging platforms. Users can change chat wallpapers and basic interface settings, but the overall look and feel of the application largely remains the same across devices. With WhatsApp Plus, the company appears to be exploring ways to give users more control over the app’s design while also creating a new revenue stream.

The test reflects a broader trend in digital platforms introducing premium tiers that provide advanced features or greater personalisation. Messaging apps, social platforms and productivity tools have increasingly adopted subscription models to diversify revenue sources beyond advertising or business messaging services.

Under the potential WhatsApp Plus offering, subscribers could access multiple theme packs that alter colours, backgrounds and interface elements. The option to switch between different app icons could also allow users to visually customise the WhatsApp icon on their home screen. Additionally, the subscription may introduce expanded chat functionality that enhances the messaging experience.

“The new WhatsApp Plus subscription is expected to bring features such as themes, custom icons and extended chat capabilities for users seeking greater personalisation.”

While the feature is still in the testing phase, its development suggests that Meta is evaluating user appetite for paid enhancements within WhatsApp. The platform currently generates revenue primarily through WhatsApp Business services and messaging tools for companies, rather than through consumer subscriptions.

Industry analysts note that introducing optional premium features could allow WhatsApp to monetise its massive user base without disrupting the simplicity of its free messaging service. By keeping the core app accessible while offering optional upgrades, the platform could create a new layer of engagement and revenue.

If rolled out widely, WhatsApp Plus could represent a significant step in evolving the messaging app’s business model, combining free communication with optional premium personalisation tools.