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Travel Marketing

by C Iyengar

TL;DR: Emami is targeting ₹750–800 crore from its strategic new-age portfolio in FY27 after 61% …

by C Iyengar

TL;DR: India’s festive ad season is getting more expensive and competitive, with brands facing rising …

by C Iyengar

TL;DR: Bata India raised advertising investment nearly 25% in Q1 FY27 as revenue grew 4% …

by C Iyengar

TL;DR: Coca-Cola and Visa turned World Cup sponsorship into clearer commercial gains, while McDonald’s missed …

by C Iyengar

TL;DR: Gillette India spent ₹390.59 crore on advertising in FY26, equal to about 12.6% of …

by C Iyengar

TL;DR: X will end Creator Revenue Sharing on September 7 and replace it with Original …

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