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Travel Marketing

by C Iyengar

Alibaba’s quarterly net profit fell 75% as the Chinese technology group sharply increased spending on …

by C Iyengar

Article: Google is simplifying A/B testing in Google Ads, allowing advertisers to test different budgets …

by C Iyengar

For years, the CMO could plausibly treat technology as somebody else’s department. That defence is …

by C Iyengar

Amazon’s India marketplace business delivered a sharp improvement in FY25, with revenue from operations rising …

by C Iyengar

Up to 80% of large brands’ digital media spend could be AI-optimised by FY27, according …

by C Iyengar

India’s e-commerce journey is becoming less about typing a product into a search bar and …

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