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by C Iyengar

TL;DR: AI advertising is splitting the chatbot market. OpenAI is testing ChatGPT ads, while Anthropic …

by C Iyengar

TL;DR: IBM is rebuilding its brand around trusted enterprise AI, linking marketing to Arvind Krishna’s …

by C Iyengar

TL;DR: Google’s ad business accelerated in Q2 2026, with Search up 17 percent and YouTube …

by C Iyengar

TL;DR:Havells doubled Q1 FY27 advertising and sales promotion spend to ₹286 crore, lifting brand investment …

by C Iyengar

TL;DR:Pocket FM is bringing OpenAI and Lightspeed to IIM Bangalore for a 36-hour generative media …

by C Iyengar

TL;DR: Oracle’s credit risk has hit a near 18-year high as debt-funded AI spending rises. …

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