Northern Trust Survey: Asset Managers Embrace “Right Product, Right Fit” Strategy for Distribution Growth

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According to a survey conducted by Northern Trust, investment managers are prioritizing the quality and precision of their products to elevate the investor experience and expand their distribution channels over the next two years.

In its white paper titled The Next Chapter in Driving Growth in Asset Management 2024, Northern Trust outlines how asset managers are enhancing the investor journey through heightened product quality and accuracy, targeted distribution strategies, improved data management, and outsourcing.

The survey also highlighted that 83% of respondents plan to adjust their product strategy in the coming years to cater to diverse investor needs. Caroline Higgins, Head of Global Fund Services (GFS) in APAC, noted a shift in focus among managers towards investor-centric strategies, particularly in markets like Australia, where demographics are evolving. She emphasized the necessity for managers to adapt their product offerings to meet changing investor demands, especially in response to an aging demographic.