by Sourav Choudhary B2B & B2C StrategyCampaignsCreative TrendsDigital TransformationLeadership InsightStrategic Vision Zevia sharpens marketing around clean-label soda by C Iyengar May 24, 2026 B2B & B2C StrategyBrand MarketingCampaignsCreative TrendsRetail Media Athletic Brewing ramps up summer marketing push by C Iyengar May 24, 2026 B2B & B2C StrategyBrand MarketingCampaignsCreative TrendsRetail Media Dr Pepper taps microdrama trend for product return by C Iyengar May 24, 2026 InnovationLeadership InsightPeopleSports MarketingStrategic Vision Aditya Birla Group sees long runway for IPL rights growth by C Iyengar May 23, 2026 Creative TrendsDigital EngagementMarTechStrategic Vision Why empathy is becoming The Real CX Advantage by C Iyengar May 23, 2026 Shopify turns AI into sales channel by C Iyengar May 22, 2026 Influencer marketing is becoming big advertising’s next infrastructure play by C Iyengar May 20, 2026 Disney bets on live events for advertising growth by C Iyengar May 19, 2026 American Family Insurance bets on Hulu for younger audiences by C Iyengar May 12, 2026 Fragmented CX tools are creating operational strain by C Iyengar May 15, 2026 Nike’s marketing comeback still faces major challenges by C Iyengar May 14, 2026 American Family Insurance bets on Hulu for younger audiences by C Iyengar May 12, 2026 Yahoo and Kochava push AI agents deeper into media buying workflows by C Iyengar May 12, 2026 Paramount deal puts WBD’s ad pitch under pressure by C Iyengar May 7, 2026 Zevia sharpens marketing around clean-label soda by C Iyengar May 24, 2026 Why empathy is becoming The Real CX Advantage by C Iyengar May 23, 2026 Google turns AI Mode into an ad engine by C Iyengar May 23, 2026 Google turns search into a shopping checkout by C Iyengar May 22, 2026 YouTube puts creators at the center of Brandcast by C Iyengar May 21, 2026 L’Oréal bets on AI commerce and creator tech with 2026 startup call by C Iyengar May 20, 2026 Why Instagram Instants could pressure Snapchat’s camera-first edge by C Iyengar May 20, 2026 Jeep celebrates 85 years with Captain America tie-in by C Iyengar May 19, 2026 Fragmented CX tools are creating operational strain by C Iyengar May 18, 2026 Overpromising AI fulfillment is hurting customer experience by C Iyengar May 18, 2026 Why empathy is becoming The Real CX Advantage by C Iyengar May 23, 2026 TL;DR: AI has made customer service faster. The next advantage is human-centered AI that uses context, emotional signals and escalation discipline to improve loyalty, retention and growth. Article: … Google turns search into a shopping checkout by C Iyengar May 22, 2026 YouTube puts creators at the center of Brandcast by C Iyengar May 21, 2026 L’Oréal bets on AI commerce and creator tech with 2026... by C Iyengar May 20, 2026
