by Sourav Choudhary Ad TechB2B & B2C StrategyBrand MarketingCampaignsTrending Kraft Heinz shifts sponsorship strategy toward viral stunts by C Iyengar May 5, 2026 Ad TechAIBrand MarketingBrand PartnershipsCampaignsCreative Trends Creator Economy Spending Surges, But Small Brands Still Dominate Deals by C Iyengar May 5, 2026 Ad TechAIBrand PartnershipsDigital EngagementTrending The UK’s chatbot move is a warning shot for AI monetisation by C Iyengar May 5, 2026 Ad TechBrand PartnershipsCampaign ROIDigital EngagementTechnology Hearst is trying to make premium news easier to buy at scale by C Iyengar May 4, 2026 AIBrand PartnershipsCampaignsCreative TrendsDigital TransformationMarTech Meta’s scam-ad problem is still a marketer problem by C Iyengar May 4, 2026 Kraft Heinz shifts sponsorship strategy toward viral stunts by C Iyengar May 5, 2026 The UK’s chatbot move is a warning shot for AI monetisation by C Iyengar May 5, 2026 WPP’s strategy reset is really an agency-economics story by C Iyengar May 4, 2026 TikTok is still chasing brand budgets with cultural heat and higher-impact formats by C Iyengar May 2, 2026 The next retail-media fight may include communities, not just marketplaces by C Iyengar May 3, 2026 Netflix’s latest ad move is less glamorous and more important by C Iyengar May 3, 2026 TikTok is still chasing brand budgets with cultural heat and higher-impact formats by C Iyengar May 2, 2026 US consumer confidence rises despite gasoline price concerns signaling fragile recovery by C Iyengar April 30, 2026 The rise of autonomous marketing workflows: What CMOs need to know by C Iyengar April 29, 2026 Kraft Heinz shifts sponsorship strategy toward viral stunts by C Iyengar May 5, 2026 Creator Economy Spending Surges, But Small Brands Still Dominate Deals by C Iyengar May 5, 2026 The UK’s chatbot move is a warning shot for AI monetisation by C Iyengar May 5, 2026 Hearst is trying to make premium news easier to buy at scale by C Iyengar May 4, 2026 Meta’s scam-ad problem is still a marketer problem by C Iyengar May 4, 2026 WPP’s strategy reset is really an agency-economics story by C Iyengar May 4, 2026 Spotify’s latest ad story is about better tools, not louder promises by C Iyengar May 3, 2026 TikTok is still chasing brand budgets with cultural heat and higher-impact formats by C Iyengar May 2, 2026 Amazon’s $70 billion ad run rate sharpens the retail-media fight by C Iyengar May 2, 2026 Chipotle appoints Fernando Machado as chief brand officer to strengthen brand growth by C Iyengar May 1, 2026 Meta’s scam-ad problem is still a marketer problem by C Iyengar May 4, 2026 TLDR Meta’s 2026 anti-scam updates show a company trying to look tougher on fraudulent advertising while lawsuits and scrutiny continue to build. The company said it removed more … TikTok is still chasing brand budgets with cultural heat and... by C Iyengar May 2, 2026 Chipotle appoints Fernando Machado as chief brand officer to strengthen... by C Iyengar May 1, 2026 Mastercard bets on AI-driven decisions to redefine brand strategy by C Iyengar April 30, 2026
