by Sourav Choudhary AIDigital TransformationInnovationLeadership InsightStrategic VisionTechnology How IBM made itself Client Zero for enterprise AI by C Iyengar August 13, 2026 Ad TechB2B & B2C StrategyBrand MarketingCampaignsCreative TrendsRetail MediaSports MarketingStrategic VisionTechnology Sports marketing in India finds its next growth screen in CTV by C Iyengar August 13, 2026 B2B & B2C StrategyBrand MarketingCampaign ROIIndustry CampaignsRetail Media Bata India lifts ad investment 25% as Q1 profit jumps 23% by C Iyengar August 13, 2026 Brand MarketingBrand PartnershipsCampaign ImpactCampaign ROICampaignsF&B MarketingIndustry CampaignsMarketing TrendsSports Marketing Coca-Cola and Visa show what World Cup sponsorship ROI looks like by C Iyengar August 11, 2026 B2B & B2C StrategyBrand MarketingCampaign ROICampaignsCreative Trends Gillette India spent ₹390.6 crore on advertising in FY26 by C Iyengar August 11, 2026 Coca-Cola and Visa show what World Cup sponsorship ROI looks like by C Iyengar August 11, 2026 Companies getting AI ROI right are fixing their data first by C Iyengar August 10, 2026 Yellow.ai plans $550M Nasdaq debut to scale agentic AI in contact centers by C Iyengar August 10, 2026 Disney sells A+E stake to Hearst for $1.2 billion by C Iyengar August 6, 2026 DeepSeek moves to reprice AI after building a cost advantage by C Iyengar August 8, 2026 Airtel raises marketing spend 25% as revenue hits ₹58,539 crore by C Iyengar August 6, 2026 Disney sells A+E stake to Hearst for $1.2 billion by C Iyengar August 6, 2026 Meta ad revenue jumps 27% but the AI bill is rising faster by C Iyengar August 3, 2026 Contact centre AI moves beyond chatbots to end-to-end service by C Iyengar July 30, 2026 How IBM made itself Client Zero for enterprise AI by C Iyengar August 13, 2026 Sports marketing in India finds its next growth screen in CTV by C Iyengar August 13, 2026 X ends creator revenue sharing, puts original content at the centre by C Iyengar August 11, 2026 Companies getting AI ROI right are fixing their data first by C Iyengar August 10, 2026 Yellow.ai plans $550M Nasdaq debut to scale agentic AI in contact centers by C Iyengar August 10, 2026 X advertising revenue drops to $367 million as AI infrastructure surges by C Iyengar August 9, 2026 DeepSeek moves to reprice AI after building a cost advantage by C Iyengar August 8, 2026 Why 7-Eleven is linking payments, loyalty, and AI by C Iyengar August 7, 2026 Meta ad revenue jumps 27% but the AI bill is rising faster by C Iyengar August 3, 2026 Netcore Cloud becomes Netcore AI by C Iyengar August 1, 2026 Yellow.ai plans $550M Nasdaq debut to scale agentic AI in contact centers by C Iyengar August 10, 2026 TL;DR: Yellow.ai plans to go public through a $550 million SPAC deal and use fresh capital to buy and automate BPO operations. The bigger story is its attempt … X advertising revenue drops to $367 million as AI infrastructure... by C Iyengar August 9, 2026 Nielsen turns ad data into real-time competitive intelligence by C Iyengar July 31, 2026 Why AI is rewriting the traditional marketing campaign by C Iyengar July 30, 2026
