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by C Iyengar

TL;DR: Gen Z now makes up 40%–45% of India’s e-retail shoppers, forcing fashion brands to …

by C Iyengar

TL;DR: Kia India has signed a three-year exclusive sponsorship deal with the Tennis Premier League, …

by C Iyengar

TL;DR: Coca-Cola’s long-term marketing consistency is reinforcing why brand familiarity still matters in an increasingly …

by C Iyengar

TL;DR: Agentic fulfillment systems are creating customer experience risks as automation promises outpace operational reliability. …

by C Iyengar

TL;DR: Google’s decision to keep third-party cookies is reshaping conversations around privacy, advertising competition, and …

by C Iyengar

TL;DR: Home Depot is using soccer-focused content and fan storytelling to build engagement ahead of …

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