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Brand Marketing

by C Iyengar

Retail media is being recast from a conversion channel into a brand-building system as retailers …

by C Iyengar

X is bringing back Lead Gen Ads, a native lead-capture format that lets users submit …

by C Iyengar

Hyundai Motor India reported domestic sales of 54,396 units in August 2026, up 23.6% year …

by C Iyengar

Spotify royalties generated by Indian artists rose 29% year on year in 2025, with regional-language …

by C Iyengar

India’s beauty brands are treating festive marketing less as a short burst of celebrity-led advertising …

by C Iyengar

Jio Platforms has received the Securities and Exchange Board of India’s final observations on its …

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