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Brand Marketing

by C Iyengar

TL;DR: DOMS will acquire select Reynolds assets for $3.7 million, strengthening its writing instruments portfolio …

by C Iyengar

TL;DR: Walmart Connect audiences are now available in Google DV360, starting with YouTube campaigns. Brands …

by C Iyengar

TL;DR: Fevicol is trying to make ShoeFix relevant to Gen Z by shifting from old …

by C Iyengar

TL;DR: India’s festive sale season is booming, but brands risk training shoppers to wait for …

by C Iyengar

TL;DR: Tropicana is refreshing its brand image with the “Give Life Some Juice” campaign, but …

by C Iyengar

TL;DR: Experiential marketing is becoming a core brand growth tool as digital fatigue rises and …

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