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Brand Marketing

by C Iyengar

TL;DR: AI advertising is splitting the chatbot market. OpenAI is testing ChatGPT ads, while Anthropic …

by C Iyengar

TL;DR: IBM is rebuilding its brand around trusted enterprise AI, linking marketing to Arvind Krishna’s …

by C Iyengar

TL;DR:Havells doubled Q1 FY27 advertising and sales promotion spend to ₹286 crore, lifting brand investment …

by C Iyengar

TL;DR:Coca-Cola is standardizing its global visual identity across 200-plus markets to make every pack, screen, …

by C Iyengar

TL;DR: Youth sports could become India’s next major sports business opportunity by creating future athletes, …

by C Iyengar

TL;DR: Britannia lifted FY26 ad and promotion spend 38.6% to ₹776.5 crore. Its AI-led, multilingual …

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