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Brand Marketing

by C Iyengar

TL;DR: Zevia is increasing marketing efforts as the brand pushes its clean-label positioning in the …

by C Iyengar

TL;DR: Athletic Brewing is increasing marketing investments to stand out in the growing nonalcoholic beer …

by C Iyengar

TL;DR: Dr Pepper is using short-form “microdrama” storytelling to promote the return of its Creamy …

by C Iyengar

TL;DR: AI has made customer service faster. The next advantage is human-centered AI that uses …

by C Iyengar

TL;DR: Parle Melody’s viral “Melodi” moment gave the brand rare global visibility, but the bigger …

by C Iyengar

TL;DR: Shopify is pushing deeper into AI-led commerce as traffic from AI sources rises sharply. …

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