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Brand Marketing

by C Iyengar

TL;DR: Titan is doubling down on regional jewellery, differentiated brands and premium products as organised …

by C Iyengar

TL;DR: Emami is targeting ₹750–800 crore from its strategic new-age portfolio in FY27 after 61% …

by C Iyengar

TL;DR: India’s festive ad season is getting more expensive and competitive, with brands facing rising …

by C Iyengar

TL;DR: Half of U.S. respondents in Reddit’s 2026 shopping study said they verify AI product …

by C Iyengar

TL;DR: India’s connected TV audience has reached 166 million viewers, pushing CTV deeper into sports …

by C Iyengar

TL;DR: Bata India raised advertising investment nearly 25% in Q1 FY27 as revenue grew 4% …

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