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Brand Marketing

by C Iyengar

TL;DR: Coca-Cola and Visa turned World Cup sponsorship into clearer commercial gains, while McDonald’s missed …

by C Iyengar

TL;DR: Gillette India spent ₹390.59 crore on advertising in FY26, equal to about 12.6% of …

by C Iyengar

TL;DR: Emami Agrotech is entering packaged snacks with WeMe, backing the move with ₹750 crore …

by C Iyengar

TL;DR: Godrej Consumer’s faster-growing “speedboats” now account for about 15% of its India portfolio. The …

by C Iyengar

TL;DR: Bikaji’s Q1 FY27 revenue rose 12.5% on 7.7% volume growth, but EBITDA margin fell …

by C Iyengar

TL;DR: Nestlé’s digital shift is real, but 55% is a 2022 figure. Digital reached 68% …

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