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Brand Marketing

by C Iyengar

TL;DR: Adidas is using Timothée Chalamet and football culture to build excitement ahead of the …

by C Iyengar

TL;DR: KFC is pushing stronger creative differentiation as brands struggle to capture attention in an …

by C Iyengar

TL;DR: Influencer marketing is becoming core marketing infrastructure, not a campaign add-on. In India, rapid …

by C Iyengar

TL;DR: L’Oréal has opened applications for its 2026 Big Bang Beauty Tech Innovation Program across …

by C Iyengar

TL;DR: Meta’s Instants brings disappearing, unedited photo sharing to Instagram as Snapchat loses users in …

by C Iyengar

TL;DR: Jeep is marking its 85th anniversary with a Captain America-themed campaign focused on heritage, …

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