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Brand Marketing

by C Iyengar

Article: Women’s sports is giving brands something increasingly scarce: fast-growing audiences whose attention extends beyond …

by C Iyengar

Article: Google is simplifying A/B testing in Google Ads, allowing advertisers to test different budgets …

by C Iyengar

India’s quick-commerce platforms could face closer scrutiny over personalised pricing as algorithms become capable of …

by C Iyengar

India’s premium chocolate market is entering a more demanding phase. Consumers who once needed convincing …

by C Iyengar

For years, the CMO could plausibly treat technology as somebody else’s department. That defence is …

by C Iyengar

Amazon’s India marketplace business delivered a sharp improvement in FY25, with revenue from operations rising …

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