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Brand Marketing

by C Iyengar

Indian brands are sharply increasing advertising on quick-commerce platforms ahead of the festive season, with …

by C Iyengar

Tata Motors Passenger Vehicles has supplied a useful counterpoint to the assumption that greater competition …

by C Iyengar

Ecommerce, BFSI and consumer technology are emerging as early movers in India’s shift toward AI-led …

by C Iyengar

Up to 80% of large brands’ digital media spend could be AI-optimised by FY27, according …

by C Iyengar

India’s e-commerce journey is becoming less about typing a product into a search bar and …

by C Iyengar

India’s out-of-home advertising market is entering the festive season with expectations of double-digit growth as …

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