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Brand Marketing

by C Iyengar

TL;DR: AI has made customer service faster. The next advantage is human-centered AI that uses …

by C Iyengar

TL;DR: Parle Melody’s viral “Melodi” moment gave the brand rare global visibility, but the bigger …

by C Iyengar

TL;DR: Shopify is pushing deeper into AI-led commerce as traffic from AI sources rises sharply. …

by C Iyengar

TL;DR: Adidas is using Timothée Chalamet and football culture to build excitement ahead of the …

by C Iyengar

TL;DR: KFC is pushing stronger creative differentiation as brands struggle to capture attention in an …

by C Iyengar

TL;DR: Influencer marketing is becoming core marketing infrastructure, not a campaign add-on. In India, rapid …

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