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Brand Marketing

by C Iyengar

Emami is targeting ₹750–800 crore in FY27 revenue from its strategic investment portfolio, as the …

by C Iyengar

India’s 2026 festive advertising season is turning into a battle for efficient reach as brands …

by C Iyengar

Reddit is becoming a verification layer in AI-assisted shopping. In its Path to Purchase 2026 …

by C Iyengar

Connected TV is shifting sports marketing in India from broad television buys towards addressable, measurable …

by C Iyengar

Bata India increased its advertising investment by nearly 25% in the first quarter of FY27, …

by C Iyengar

The 2026 FIFA World Cup produced a split-screen lesson in sponsorship ROI: Coca-Cola and Visa …

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