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by C Iyengar

TL;DR: Shopify is pushing deeper into AI-led commerce as traffic from AI sources rises sharply. …

by C Iyengar

TL;DR: Influencer marketing is becoming core marketing infrastructure, not a campaign add-on. In India, rapid …

by C Iyengar

TL;DR: Disney is positioning live sports and major events as the centerpiece of its advertising …

by C Iyengar

TL;DR: Amazon is introducing a new AI creative partner program to help brands develop faster …

by C Iyengar

TL;DR: Businesses are reconsidering fragmented customer experience stacks as demand grows for unified end-to-end platforms. …

by C Iyengar

TL;DR: Nike is rebuilding its marketing strategy, but slowing sales and shifting consumer expectations are …

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