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Sports Marketing

by C Iyengar

TL;DR: India’s festive sale season is booming, but brands risk training shoppers to wait for …

by C Iyengar

TL;DR: Customer feedback fails when brands treat surveys as the finish line. Customers want visible …

by C Iyengar

TL;DR: Netflix is launching FIFA World Cup: Launch Edition on June 11 as a free …

by C Iyengar

TL;DR: Sting is moving beyond traditional ads by using Formula 1 sound cues, creator content …

by C Iyengar

TL;DR: MakeMyTrip and Meta have launched Creator Circle, a programme that rewards travel creators based …

by C Iyengar

TL;DR: The NWSL, the premier professional women’s soccer league in the United States, is using …

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