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Sports Marketing

by C Iyengar

TL;DR: AI has made customer service faster. The next advantage is human-centered AI that uses …

by C Iyengar

TL;DR: Parle Melody’s viral “Melodi” moment gave the brand rare global visibility, but the bigger …

by C Iyengar

TL;DR: Shopify is pushing deeper into AI-led commerce as traffic from AI sources rises sharply. …

by C Iyengar

TL;DR: Adidas is using Timothée Chalamet and football culture to build excitement ahead of the …

by C Iyengar

TL;DR: Jeep is marking its 85th anniversary with a Captain America-themed campaign focused on heritage, …

by C Iyengar

TL;DR: CeraVe is using basketball-inspired storytelling and social-first marketing to strengthen cultural relevance with younger …

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