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CMO Corner

by C Iyengar

TL;DR: Target is investing heavily in e-commerce technology and its retail media network, Roundel, to …

by C Iyengar

TL;DR: Research suggests that advertising next to clearly labeled AI-generated content may improve brand perception, …

by C Iyengar

TL;DR: Digital experience platforms often fall short because organizations lack observability — real-time visibility into …

by C Iyengar

TL;DR: Peter Drucker’s management principles still shape how Fortune 500 companies approach marketing and innovation. …

by C Iyengar

TL;DR As marketing budgets face sharper scrutiny, the bundled-versus-unbundled agency debate is back. Integration promises …

by C Iyengar

Tariff pressure in 2025 did more than disrupt supply chains. It quietly reshaped how brands …

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