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CMO Corner

by C Iyengar

TL;DR: IBM is using its own operations as “Client Zero” for enterprise AI, claiming $4.5 …

by C Iyengar

TL;DR: India’s connected TV audience has reached 166 million viewers, pushing CTV deeper into sports …

by C Iyengar

TL;DR: X will end Creator Revenue Sharing on September 7 and replace it with Original …

by C Iyengar

TL;DR 7-Eleven’s parent is taking ¥300 billion from three partners to connect loyalty, payments, AI …

by C Iyengar

TL;DR: Airtel raised sales and marketing expenses 24.5% to ₹3,693 crore in Q1 FY27, outpacing …

by C Iyengar

TL;DR: Disney will sell its 50% A+E Global Media stake to Hearst for about $1.2 …

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