277 Hero MotoCorp has approved a cash purchase of up to ₹1,758 crore in Ather Energy, lifting its fully diluted stake from 29.88% to about 32.8%. The shares will be bought from an existing Ather shareholder, with completion targeted by September 3. No governmental or regulatory approval is required, according to the disclosure. The financial nuance is important: the ₹1,758 crore is a secondary share purchase, so the money goes to the selling shareholder rather than Ather. Fresh capital is coming through a separate preferential allotment under which Ather issued Hero 76.19 lakh convertible warrants worth about ₹960 crore. Only 25% of the warrant price was payable upfront, with the balance due on conversion. Hero is increasing its exposure as Ather’s operating performance improves. In Q1 FY27, Ather delivered 83,173 scooters, up 80.5% year on year, while consolidated total income rose 87.2% to ₹1,260 crore. EBITDA turned positive at ₹9 crore from a ₹106 crore loss a year earlier, although net loss remained ₹51 crore. Ather CEO Tarun Mehta said demand was “far outstripping supply.” The relationship is not new. Hero has invested in Ather since 2016 and held 34.58% after a 2020 investment, meaning the new 32.8% stake does not by itself represent an unprecedented ownership level. Ather shares rose about 4.5% on Friday after the announcement. The next test is whether stronger demand, new products and planned capacity expansion can translate into sustained profitability as electric two-wheeler competition intensifies. You Might Be Interested In IBM rebrands around trusted AI and measurable enterprise change Colgate-Palmolive hands Palmolive’s digital growth engine to a D2C specialist Gillette India spent ₹390.6 crore on advertising in FY26 DOMS adds Reynolds to its stationery portfolio in $3.7 million deal Wendy’s focuses on service as sales slow Creator content becomes core strategy for retail media networks as brands push beyond performance ads