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CMO Corner

by C Iyengar

TL;DR: Healthcare advertising is shifting from mass reach to relevance as fragmented media habits and …

by C Iyengar

TL;DR: OpenAI has cut GPT-5.6 Sol API prices, reducing input costs by 20% and output …

by C Iyengar

TL;DR: Women’s sports is becoming a serious commerce channel: Meta says athlete content is shaping …

by C Iyengar

TL;DR: Dynamic pricing is moving beyond demand and supply. As platforms gain the ability to …

by C Iyengar

TL;DR: India’s premium chocolate market is evolving from gifting-led indulgence to a category built around …

by C Iyengar

TL;DR: MakeMyTrip’s AI-led transformation offers CMOs a useful lesson: marketing is moving closer to product, …

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