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Campaigns

by C Iyengar

TL;DR: Titan is doubling down on regional jewellery, differentiated brands and premium products as organised …

by C Iyengar

TL;DR: India’s festive ad season is getting more expensive and competitive, with brands facing rising …

by C Iyengar

TL;DR: India’s connected TV audience has reached 166 million viewers, pushing CTV deeper into sports …

by C Iyengar

TL;DR: Coca-Cola and Visa turned World Cup sponsorship into clearer commercial gains, while McDonald’s missed …

by C Iyengar

TL;DR: Gillette India spent ₹390.59 crore on advertising in FY26, equal to about 12.6% of …

by C Iyengar

TL;DR: Nestlé’s digital shift is real, but 55% is a 2022 figure. Digital reached 68% …

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