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Campaigns

by C Iyengar

TL;DR: The IPL’s business value rose 11.4% to $20.6 billion in 2026, driven by record …

by C Iyengar

TL;DR:Coca-Cola is standardizing its global visual identity across 200-plus markets to make every pack, screen, …

by C Iyengar

TL;DR: Britannia lifted FY26 ad and promotion spend 38.6% to ₹776.5 crore. Its AI-led, multilingual …

by C Iyengar

TL;DR: Hyundai used FIFA World Cup 2026 halftime to put Boston Dynamics’ Atlas robot in …

by C Iyengar

TL;DR: Colgate India is increasing advertising behind premium, science-led oral care brands like Colgate Total …

by C Iyengar

TL;DR: Women’s sports is becoming a major commercial market, with Deloitte forecasting at least $3 …

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