Friday, February 6, 2026
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Campaigns

by C Iyengar

Marico’s digital-first portfolio has crossed ₹1,100 crore in annualised revenue run rate (ARR), turning what …

by C Iyengar

Digital advertising is moving toward a model in which artificial intelligence does more than assist …

by C Iyengar

Article: Women’s sports is giving brands something increasingly scarce: fast-growing audiences whose attention extends beyond …

by C Iyengar

Article: Google is simplifying A/B testing in Google Ads, allowing advertisers to test different budgets …

by C Iyengar

Amazon’s India marketplace business delivered a sharp improvement in FY25, with revenue from operations rising …

by C Iyengar

Indian brands are sharply increasing advertising on quick-commerce platforms ahead of the festive season, with …

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