Connected TV is shifting sports marketing in India from broad television buys towards addressable, measurable …
The 2026 FIFA World Cup produced a split-screen lesson in sponsorship ROI: Coca-Cola and Visa …
Gillette India spent ₹390.59 crore on advertising in FY26, according to its annual report filed …
Nestlé’s digital advertising shift is real, but the 55% figure needs a timestamp. The company’s …
The Indian Premier League’s business value rose 11.4% to $20.6 billion in 2026, crossing the …
Coca-Cola has launched a unified global visual identity across more than 200 markets, tightening how …
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