Bath & Body Works Teams Up with Netflix to Bring Fragrance to “Bridgerton” Fans

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Prepare to immerse yourself in a sensory experience like never before as Bath & Body Works and Netflix join forces to elevate storytelling through fragrance. In a groundbreaking collaboration, Bath & Body Works has announced a yearlong partnership with the streaming giant Netflix, marking the first of its kind for the renowned fragrance brand.

Maurice Cooper, Chief Customer Officer at Bath & Body Works, expressed the brand’s commitment to revolutionizing the viewing experience for millions of Netflix enthusiasts by leveraging the power of fragrance to transport them into their favorite stories and scenes. Recognizing scent as the most evocative of all senses, Cooper aims to deepen the emotional connection and memories associated with beloved narratives, elevating fandom to new heights.

Following a weekend of anticipation and teasers, Bath & Body Works unveiled the inaugural product collection inspired by Shondaland’s acclaimed regency drama series, “Bridgerton,” streaming on Netflix. The exclusive “Bridgerton” assortment captures the essence of the show’s scenes, characters, and iconic moments, reflecting its aspirational and vibrant aesthetic. This launch precedes the highly awaited Season 3 premiere, with part 1 airing on Thursday, May 16, and part 2 on Thursday, June 13, on Netflix.