454 Criteo has deepened its strategic alliance with Zepto, expanding its Retail Media Offsite platform to empower full-funnel advertising—helping brands connect with consumers through tailored digital media that extends beyond Zepto’s own channels. Quick commerce in India is booming, with annual growth projected between 75%–100%, outpacing traditional retail formats. As this segment gains scale, platforms like Zepto are transforming into strategic media channels for high-engagement advertising. Criteo’s AI-driven ad infrastructure maps the customer’s journey across the open internet. This enables brands to re-engage high-intent shoppers at every stage—from discovery to conversion—via relevant and personalized ad experiences. “Quick commerce is where convenience meets intent… this partnership… connects brands with users at the right moment in their shopping journey to drive higher engagement,” said Devendra Meel, CBO at Zepto. Medhavi Singh, Country Head of Criteo India added, “Zepto’s disruptive model, combined with Criteo’s offsite retail media capabilities, enables brands to reach high-intent consumers across the entire shopper journey—from discovery to conversion.” The result is a modern advertising model where offsite retargeting blends seamlessly with Zepto’s in-app environment, offering brands both depth and breadth of consumer impact. As Indian quick commerce accelerates, AI-powered retail media partnerships like Criteo-Zepto are redefining performance marketing. Brands that integrate discovery and conversion across the full shopper journey will gain both attention and action. You Might Be Interested In Brand and Demand: Why B2B Marketers Are Finally Uniting the Two Forces That Matter Most Red Hat AI 3: hybrid AI, enterprise-ready Swiggy, Zepto drop ‘10-minute delivery’ claims after government order US plan to track tourists’ social media sparks alarm Financial brands test advertising opportunities in ChatGPT Men’s jewellery ads emerge as new creative frontier
