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Home » Brand Marketing » B2B & B2C Strategy

B2B & B2C Strategy

by C Iyengar

TL;DR: LinkedIn’s research says B2B deals often stall because buying groups cannot justify the risk …

by C Iyengar

TL;DR: Zepto’s FY26 ad revenue jumped 151% to ₹1,636 crore, making retail media a major …

by C Iyengar

TL;DR: AI and intent data are making B2B lead generation more precise: instead of chasing …

by C Iyengar

TL;DR: Walmart Connect audiences are now available in Google DV360, starting with YouTube campaigns. Brands …

by C Iyengar

TL;DR: Fevicol is trying to make ShoeFix relevant to Gen Z by shifting from old …

by C Iyengar

TL;DR: Quick commerce is reshaping FMCG advertising by moving brand battles from mass media to …

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