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Home » Brand Marketing » B2B & B2C Strategy

B2B & B2C Strategy

by Saran Yadagiri

A new battleground is emerging in brand marketing: AI-powered browsers. OpenAI and Perplexity recently launched …

by Dinesh Ramachandran

Kai, a boutique fragrance brand with a cult following among celebrities, witnessed a major sales …

by Rashmeet Kaur

The global body mist market hit $7.54 billion in 2024 and is projected to reach nearly …

by C Iyengar

A new Snapchat-Kantar index reveals that Indian Gen Z is increasingly skeptical of celebrity endorsements, rejecting …

by Aman Verma

LinkedIn debuts a new training program to help B2B professionals grow their influence through storytelling, …

by R Pal

For years, B2B marketers have treated brand awareness and demand generation as separate disciplines often …

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