Friday, February 6, 2026
English English French Spanish Italian Korean Japanese Russian Hindi Chinese (Simplified)

B2B & B2C Strategy

by C Iyengar

TL;DR: Britannia lifted FY26 ad and promotion spend 38.6% to ₹776.5 crore. Its AI-led, multilingual …

by C Iyengar

TL;DR: GCPL kept brand-building investment above ₹1,200 crore in FY26 while shifting emphasis toward premium …

by C Iyengar

TL;DR: HCLTech is recasting itself as an AI-first enterprise brand, using MetLife Stadium visibility, Google …

by C Iyengar

TL;DR: Instagram is preparing paid access for heavier AI use while keeping limited use free. …

by C Iyengar

TL;DR: JioStar is using OpenAI-powered AI on JioHotstar to make content discovery voice-led, personalized and …

by C Iyengar

TL;DR: Nestlé India is focusing on fewer, bigger brand bets under MD Manish Tiwary, renewing …

Subscribe

* indicates required

The Enterprise is a leading online platform focused on delivering in-depth coverage of marketing, technology, AI, and business trends worldwide. With a sharp focus on the evolving marketing landscape, it provides insights into strategies, campaigns, and innovations shaping industries today. Stay updated with daily marketing and campaign news, people movements, and thought leadership pieces that connect you to senior marketing and business leaders. Whether you’re tracking global marketing developments or seeking to understand how executives drive growth, The Enterprise is your go-to resource.

Address: 150th Ct NE, Redmond, WA 98052-4166

©2026 The Enterprise – All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept