Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

TL;DR: Brands are shifting to modern email platforms as legacy ESPs struggle with AI, personalization, …

by C Iyengar

TL;DR: Google is rolling out Merchant Center for agencies globally, giving marketing teams centralized control …

by C Iyengar

TL;DR: Lay’s is turning FIFA World Cup 2026 marketing into a WhatsApp-led watch party, betting …

by C Iyengar

TL;DR: Vaseline and Sunsilk crossed ₹1,000 crore in annual turnover, taking HUL’s ₹1,000 crore-plus brand …

by C Iyengar

TL;DR: Google has revived Data Studio as an AI-ready analytics hub, moving beyond dashboards into …

by C Iyengar

TLDR A global food company is ditching traditional sponsorships for viral stunts—betting that shareable moments …

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