Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

TL;DR: JSW Cement is spending more on branding as cement competition heats up, turning marketing …

by C Iyengar

TL;DR: Wakefit reported a sharp Q4 FY26 profit of Rs 121.7 crore, helped by higher …

by C Iyengar

TL;DR: DoorDash has appointed a former Amazon executive as CMO as competition intensifies across delivery …

by C Iyengar

TL;DR: Zevia is increasing marketing efforts as the brand pushes its clean-label positioning in the …

by C Iyengar

TL;DR: Athletic Brewing is increasing marketing investments to stand out in the growing nonalcoholic beer …

by C Iyengar

TL;DR: Dr Pepper is using short-form “microdrama” storytelling to promote the return of its Creamy …

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