Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

For years, the CMO could plausibly treat technology as somebody else’s department. That defence is …

by C Iyengar

Amazon’s India marketplace business delivered a sharp improvement in FY25, with revenue from operations rising …

by C Iyengar

Tata Motors Passenger Vehicles has supplied a useful counterpoint to the assumption that greater competition …

by C Iyengar

Up to 80% of large brands’ digital media spend could be AI-optimised by FY27, according …

by C Iyengar

India’s e-commerce journey is becoming less about typing a product into a search bar and …

by C Iyengar

India’s out-of-home advertising market is entering the festive season with expectations of double-digit growth as …

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