Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

Affle is widening its advertising strategy beyond mobile, betting that the next phase of digital …

by C Iyengar

Colgate-Palmolive India is changing how it sells and markets Palmolive, handing the brand’s D2C and …

by C Iyengar

TL;DR:Kwality Wall’s India recorded 16.6% organic sales growth in Q1 FY27, driven largely by 14.9% …

by C Iyengar

United Breweries Limited (UBL) is sharpening its premiumisation strategy, strengthening flagship brands such as Kingfisher …

by C Iyengar

Honasa Consumer increased advertising spend by 16.7% year on year to ₹241 crore in Q1 …

by C Iyengar

Titan is putting regionalisation, brand differentiation and premium jewellery at the heart of its next …

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