Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

TL;DR: Tata’s electric-car share appears to have recovered to roughly 42–43% in July after falling …

by C Iyengar

TL;DR: Up to 80% of large brands’ digital media spend could be AI-optimised by FY27, …

by C Iyengar

TL;DR: India’s online shopping journey is shifting from search-led buying to discovery-led commerce, as creators, …

by C Iyengar

TL;DR: India’s OOH advertising market is heading into the festive season with double-digit growth expectations …

by C Iyengar

TL;DR: Affle is betting that advertising growth will follow consumer attention beyond mobile into connected …

by C Iyengar

TL;DR: Colgate-Palmolive India is giving Palmolive’s D2C and e-commerce operations to Bombay Shaving Company, while …

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