Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

TL;DR: boAt has entered India’s personal grooming market with its Slazer trimmer series, priced from …

by C Iyengar

TL;DR: Sting is moving beyond traditional ads by using Formula 1 sound cues, creator content …

by C Iyengar

TL;DR: Salesforce is acquiring Contentful to add a headless CMS and structured content layer to …

by C Iyengar

TL;DR: Brands are getting attention online but not always being remembered. As AI makes content …

by C Iyengar

TL;DR: Brands can no longer treat experiences as campaign extras. As consumers tune out conventional …

by C Iyengar

TL;DR: Coinbase is leaning more heavily on product-focused marketing as crypto platforms compete for trust, …

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