Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

TL;DR: Adobe launched Brand Visibility, a tool that helps marketers track how often their brands …

by C Iyengar

TL;DR: KFC is refreshing its global brand, stores and menu to stay ahead in the …

by C Iyengar

TL;DR: Wipro has launched a Bengaluru AI centre for Anthropic’s Claude and plans to train …

by C Iyengar

TL;DR: LinkedIn’s research says B2B deals often stall because buying groups cannot justify the risk …

by C Iyengar

TL;DR: Zepto’s FY26 ad revenue jumped 151% to ₹1,636 crore, making retail media a major …

by C Iyengar

TL;DR: AI and intent data are making B2B lead generation more precise: instead of chasing …

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