Friday, February 6, 2026
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B2B & B2C Strategy

by C Iyengar

Emami is targeting ₹750–800 crore in FY27 revenue from its strategic investment portfolio, as the …

by C Iyengar

India’s 2026 festive advertising season is turning into a battle for efficient reach as brands …

by C Iyengar

Connected TV is shifting sports marketing in India from broad television buys towards addressable, measurable …

by C Iyengar

Bata India increased its advertising investment by nearly 25% in the first quarter of FY27, …

by C Iyengar

Gillette India spent ₹390.59 crore on advertising in FY26, according to its annual report filed …

by C Iyengar

Godrej Consumer Products is pushing its next phase of India growth beyond soaps and mosquito …

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