HubSpot has introduced a groundbreaking integration with ChatGPT, enabling businesses to conduct sophisticated analyses of …
Synthetic research, a method that uses AI to simulate human respondents, is upending traditional market …
In the debate over how brands grow, Philip Kotler and Byron Sharp have emerged as …
For decades, the CMO’s job was to shape perception. Today, they’re being asked to shape …
74% of market researchers now use AI—but skepticism over synthetic data highlights the ongoing tension …
From Gen Z to multicultural audiences, sports fandom is being reshaped by digital audio—creating new …
