430 LinkedIn has supercharged its BrandLink video advertising platform, drawing interest from marketers, publishers, and creators alike. Sponsors such as AT&T Business, IBM, SAP, and ServiceNow are backing debut seasons of new creator-led series including Small Business Builders, Founder’s Blueprint, AI in Action, and The CEO Playbook. These programs incorporate 15-second pre-roll ads and branded segments within the content. Since its relaunch in May, BrandLink has added over 70 publishers and creators—boosting video uploads by more than 20% and views by 36% year-over-year. Notably, publisher and creator payouts have more than tripled, while BrandLink revenue surged nearly 200% in Q2. Industries such as software, healthcare, and professional services led ad-investment growth, with double-digit increases. Major names like BBC Studios, TED, and Vox Media have joined the initiative, complementing existing partners such as Bloomberg and Reuters. The platform continues to prioritize trusted, high-quality video content within a professional environment—setting it apart from formats dominated by volume or virality. According to Matthew Derella, Vice President of Marketing Solutions at LinkedIn, creators are essential for fostering authentic engagement with decision-makers in B2B markets. LinkedIn is doubling down on this strategy as video establishes itself as a fundamental content format for members, creators, and advertisers. You Might Be Interested In “Create in India” signals next phase of digital ambition Bath & Body Works admits stores feel ‘overwhelming,’ promises a calmer retail experience Small B2B Brands Outpace Enterprises in AI Impact Despite Limited Resources X’s Grok sparks global outrage after AI chatbot morphs photos into explicit content LTIMindtree becomes LTM, sharpens AI focus ChatGPT opens its own app store, invites developers to launch apps inside the chatbot
