NBC Hits 100 Outlets as $2.3M Fuels Next-Gen Coffee Expansion

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Quick-service coffee brand Nothing Before Coffee (NBC) has opened its 100th store in Vadodara, Gujarat, and secured $2.3 million in Pre‑Series A funding led by Prath Ventures and SYL Investments to supercharge its expansion across India.

Founded in Jaipur in 2017, NBC has rapidly grown its presence to 36 cities across 14 states, positioning itself as an affordable, youth‑centric alternative to premium chains. Its specialty — whether it’s “Shrappe,” organic coffee, or innovative shakes — resonates deeply across Tier‑II and Tier‑III markets.

With the fresh capital, the brand plans to roll out over 80 new stores by FY2026, enhance its supply chain, optimize operations, broaden digital capabilities, and experiment with new store formats.

Akshay Kedia, Co‑founder and COO, remarks: “Reaching 100 stores is a proud milestone rooted in our vision of delivering culturally relevant, high‑quality coffee across India — especially in markets often overlooked by established players.”

Industry observers note this expansion underscores India’s appetite for affordable, experiential café culture beyond metros, signaling a broader shift in how local coffee brands are shaping the future of the Indian café scene.

With a clear path ahead and strong financial backing, NBC is perfectly poised to become India’s most beloved homegrown coffee chain — redefining accessibility, innovation, and growth in both metro and smaller town markets.