341 Hockey India has named HP Lubricants as the official High‑Performance Partner for the Hero Men’s Asia Cup 2025, to be held in Rajgir, Bihar from August 27 to September 7—highlighting performance, reliability, and India’s growing sports infrastructure appeal. This 12th edition of the Asia Cup will bring together six top Asian teams along with two qualifiers battling for a direct slot in the 2026 FIH Men’s Hockey World Cup in Belgium and the Netherlands—upper stakes, elite competition. HP Lubricants, one of India’s most trusted petroleum brands, aligns its branding with elite performance—a synergy Hockey India President Dr. Dilip Tirkey says “will help further spread the game” with enduring impact.  Secretary General Bhola Nath Singh reinforced that institutional support and world‑class organization set new benchmarks for Indian hockey. An HP spokesperson shared their enthusiasm: “Just as HP Lubricants ensures smooth performance and reliability in engines across the nation, we are committed to fueling the dreams and aspirations of our hockey heroes.” Expressed through the creative campaign “Powering Champions / Jeet Hindustan Ki,” partner Expressions 360 adds that this collaboration goes beyond branding—it’s a call-to-action to inspire fans, energize youth, and celebrate national grit. Partnering at the intersection of performance and passion, HP Lubricants contributes more than sponsorship—it underwrites the ascent of Indian hockey, from the field up to the world stage. You Might Be Interested In CeraVe taps basketball culture for social buzz Nike Reinvents Its Iconic Slogan to Empower the Anxious Generation Optimum Nutrition & McLaren Launch ‘Golden Scoop’ F1 Promotion F1 Academy pushes for stronger brand visibility Women’s Sports Sponsorship Surges as Brands Reboot Strategy Cristiano Ronaldo and Lionel Messi skip India appearances, leaving fans disappointed
