72 India’s food and beverage market is on track to reach ₹1.4 trillion by 2025, with a growing shift toward premium, clean-label, and functional ingredients. Urban consumers are increasingly health-aware — more than 60% now actively check food labels, prompting brands to prioritize ingredient transparency and sourcing. Plant-based product launches rose by 12.7% year-over-year, indicating a broader lifestyle shift. Fortified foods with added proteins, adaptogens, and gut-friendly components are gaining traction across Tier 1 and Tier 2 cities. A recent WARC report shows that 47% of senior food-sector decision-makers now update their supply chain or continuity plans at least quarterly, a sign of growing responsiveness to consumer and regulatory demands. “Today’s consumer cares about what goes into their food as much as how it tastes,” says Rohan Sharma, food innovation lead at Emulent. “That means ethical sourcing, sustainable packaging, and functional value — all must be present.” As geopolitical uncertainty and climate challenges impact agricultural consistency, food businesses that embrace agility in sourcing and supply chain diversification are likely to outperform. The clean-label movement is no longer niche—it’s becoming a brand imperative. With the competition heating up, the differentiation now lies not just in flavor but in functional, traceable value. Companies investing in digital traceability, regenerative agriculture partnerships, and AI-driven ingredient R&D are set to lead in this next chapter of India’s F&B evolution. You Might Be Interested In OLIPOP’s Retro Hotel Rooms Reignite Brand with Nostalgia Bad Bunny and Method Reinvent the Restroom Experience King’s Hawaiian refreshes iconic packaging in anniversary relaunch Snack Trends & Functional Drinks Drive F&B Marketing Shake-Up SOCIALEYEZ Wins Two Major F&B Accounts in MENA Heinz Invites Fans to Co-Create Sauces With AI-Powered “Flavor Generator”
