210 iD Fresh Food has entered the Ready‑Mix category by launching a clean‑label South Indian tiffin mix range, free from preservatives, soda, anti‑caking, or raising agents—now available in Bengaluru, Chennai, Hyderabad, and other major metros, with plans for national expansion. The new mixes bring the essence of homemade South Indian meals into pantry-friendly formats, designed for modern households that value taste without the additives. Rajat Diwakar, CEO (India), iD Fresh Food, emphasizes: “These mixes are proof that you don’t need preservatives or shortcuts to make food that’s flavourful, nourishing, and true to its authentic taste.”  Gaurav Kwatra, CMO, adds that the launch “extends [iD’s] philosophy to the pantry shelf—making it easier than ever to whip up a hot, delicious South Indian meal at a moment’s notice.” The brand targets rapid availability growth—aiming to reach over 100,000 outlets across Tier‑1 and Tier‑2 cities in India over the next two years, with strategic global expansion on the horizon.  This move taps into the booming clean‑label movement: globally, the clean‑label ingredients market is projected to grow from US$120 billion (2022) to US$168 billion by 2030, at a CAGR of 4.3%. By combining shelf-stable convenience with clean-label authenticity, iD Fresh Food is poised to redefine rapid and healthy South Indian meal solutions—setting standards for both domestic and global pantry staples. You Might Be Interested In Wendy’s India Turns 5 with a Campaign That Bites Back Coca-Cola to launch mini cans in U.S. convenience stores for budget-minded consumers Snack Trends & Functional Drinks Drive F&B Marketing Shake-Up Dairy Accounts for 25% of India’s F&B Sector, NDDB Confirms Marriott India Enlists Kareena Kapoor in F&B Campaign “Toh, Aaj Jaana Kahan Hai?” Johnnie Walker Taps Sabrina Carpenter in Multi-Year Campaign to Electrify Whisky Culture
