boAt targets India’s grooming market with budget trimmers

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TL;DR:

boAt has entered India’s personal grooming market with its Slazer trimmer series, priced from ₹799 to ₹3,299. The launch extends boAt beyond audio and wearables into lifestyle tech, targeting a fast-growing male grooming category with value pricing, Type-C charging, long battery life and Make in India positioning.

Article:

boAt has launched its Slazer Series, entering India’s personal grooming market with three trimmers priced from ₹799 to ₹3,299. The move matters because boAt is pushing beyond audio and wearables into everyday personal-care tech, where price, battery life and design can decide adoption.

The lineup includes the Slazer S100 standalone trimmer, K100+ 6-in-1 grooming kit and K100 Pro 15-in-1 grooming kit. Key features include Type-C charging, up to 300 minutes of runtime on the S100, ceramic blades on the K100+ and K100 Pro, IPX6 water resistance on higher models and a 24-month warranty.

Gaurav Nayyar, CEO, boAt, said the launch is “another important milestone in boAt’s expansion strategy” as the brand builds a broader lifestyle-tech ecosystem for Indian consumers. He added that Slazer reflects boAt’s focus on “thoughtfully designed, Make in India products”.

The category gives boAt a clear growth runway. India’s male grooming market reached $2.45 billion in 2025 and is projected to touch $4.46 billion by 2034, according to IMARC data cited by afaqs.

Slazer will compete with established grooming players such as Philips, Braun, Xiaomi, Bombay Shaving Company and Zlade. boAt’s advantage is its mass consumer reach and value-led pricing. Its risk is sharper: grooming is less forgiving than audio, where style can cover some performance gaps.

For boAt, Slazer is not just a new product line. It is a test of whether an Indian electronics brand can stretch its lifestyle identity from ears and wrists to the bathroom shelf.