Roblox introduces AI tool enabling functional model creation with natural language

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Roblox has unveiled a new artificial intelligence technology called 4D creation that enables users to generate fully functioning in-game models using natural language prompts, the company said.

The tool, now available in beta, builds on earlier capabilities that only allowed static 3D objects. With 4D creation, users can create interactive elements — including vehicles with operable doors and realistic physics — simply by describing what they want in natural language.

Roblox’s senior vice president of engineering for foundation AI and infrastructure, Anupam Singh, told Reuters the goal is to lower technical barriers for creators. “You want to create an object — for the artist, the visuals might be easy, the coding might be hard… Our highest goal would be that a player can create inside a game,” he said.

The launch is part of Roblox’s broader AI strategy to expand its developer ecosystem and attract both coders and artists by simplifying the game creation process. The platform already boasts more than 150 million daily active users, and the company is investing heavily in server capacity and AI infrastructure to support future growth.

Industry observers say lowering entry barriers could accelerate the pace of game development, broaden content variety, and strengthen community engagement — key priorities for user-led platforms like Roblox. While safety and moderation remain ongoing concerns for AI tools, Roblox continues to emphasise developer control over automated outputs.

With competitors also advancing AI-driven creation tools, Roblox’s move positions it to deepen its appeal among creators and casual users alike.