Wipro turns to Anthropic’s Claude to scale enterprise AI delivery

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Wipro has launched an Applied AI Centre of Excellence in Bengaluru for Anthropic’s Claude models, with plans to certify 10,000 front-line delivery experts over the next 18 months. The move matters because Indian IT services firms are under pressure to prove that generative AI can create new enterprise work, not only automate old delivery models.

The centre will operate under Wipro’s newly formed AI-Native Business and Platforms Unit. It is designed to help clients deploy Claude across business workflows, while also building AI-led platforms and industry solutions for healthcare, manufacturing, airlines, mortgage services and consumer sectors.

Wipro said Claude capabilities will be integrated into its Wipro Intelligence stack, covering delivery, functional and industry platforms. The company also plans to use the models internally across finance, HR and sales, giving it a test bed for enterprise AI deployment before scaling similar use cases for clients.

“This marks a fundamental shift in how we deliver and advance our strategy of being consulting-led and AI-powered,” said Srini Pallia, Wipro’s chief executive officer and managing director. “By combining the power of Claude models with our deep domain and enterprise expertise, we are driving measurable business outcomes for our clients.”

The timing is important. AI-led automation is putting pressure on the labour-intensive IT services model, and investors are watching whether large firms can replace routine delivery revenue with higher-value work such as workflow redesign, application rebuilding and AI governance. Analysts at Jefferies have said services-revenue compression could weigh on Wipro’s growth in coming quarters, even as AI expands the addressable market for transformation work.

Wipro’s Claude push also follows a similar Anthropic partnership by TCS, signalling a sharper race among Indian IT majors to become enterprise AI implementation partners. The test now is execution: trained employees, reusable platforms and measurable client outcomes, not another showroom for AI ambition.