Friday, February 6, 2026
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B2B & B2C Strategy

by Samarth I

Twitch CMO Rachel Delphin says the platform’s ad strategy revolves around empowering streamers to create …

by teja balla

Brands are pivoting to first‑party data and lifecycle marketing as third‑party cookies face regulatory sunset. …

by Alok Kejriwal

In July 2025, luxury brands Mercedes-Benz and Glenmorangie leaned into rich storytelling and sports-linked partnerships …

by Saran Yadagiri

A new battleground is emerging in brand marketing: AI-powered browsers. OpenAI and Perplexity recently launched …

by Dinesh Ramachandran

Kai, a boutique fragrance brand with a cult following among celebrities, witnessed a major sales …

by Rashmeet Kaur

The global body mist market hit $7.54 billion in 2024 and is projected to reach nearly …

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