Locala, a location intelligence platform for drive-to-store marketing, has launched Omni Planner, a full-funnel media …

Despite persistent economic headwinds, U.S. advertising spending continues to climb—at least for now. Madison and …

Generative AI is rapidly reshaping how employees approach learning, with a growing number eager to …

Account-based marketing (ABM) has emerged as a strategic priority in modern B2B marketing, yet many …

Google introduces AI Max for Search, enabling advertisers to leverage AI-driven, keywordless targeting for enhanced …

In a bid to cut through ad tech opacity, Horizon Media is making its RFP …