463 Gemini Edibles & Fats India Ltd (GEF India) has announced Rahul Dravid as the new brand ambassador for Freedom Refined Sunflower Oil, one of India’s leading edible oil brands. The partnership aims to reinforce the brand’s commitment to health, purity, and family well-being — values that align with Dravid’s public persona. In his new role, Dravid will feature across Freedom’s integrated marketing campaigns spanning TV, digital, print, and outdoor. The campaigns, set to launch this festive season, will centre on the message of “Freedom to Eat, Freedom to Enjoy”, celebrating home-cooked meals and healthy indulgence. Speaking on the association, P. Chandra Shekhara Reddy, Senior VP – Sales & Marketing, GEF India, said: “Rahul Dravid’s image of trust, discipline, and authenticity perfectly complements our brand ethos. He personifies the confidence Indian families place in our products.” Freedom Oil is one of South India’s top cooking oil brands, holding strong market presence in Telangana, Andhra Pradesh, Karnataka, and Odisha. The collaboration with Dravid marks a renewed push to strengthen its national footprint and connect emotionally with families seeking healthier cooking options. Dravid joins a long list of high-profile personalities endorsing food and wellness brands, reflecting the industry’s shift toward credibility-led marketing rather than celebrity-driven appeal. You Might Be Interested In Mondelez to launch sugar‑free Oreo cookies in the U.S. Dream11 CMO: Product takes priority as marketing spend stays muted Sweet strategies: Confectionery brands ramp up festive ad spends to capture rural demand and digital-first buyers Why Luxury Brands Are Sliding Into the DMs Six One Piece LEGO sets rumoured for 2026 release From Disruption to Contribution: Why Brands Must Earn Their Place in Culture
