Mondelez to launch sugar‑free Oreo cookies in the U.S.

1K

Mondelez International is rolling out its first sugar‑free Oreo cookies in the United States, marking a major product launch aimed at health‑minded snackers and the broader “better‑for‑you” market.

Known as Oreo Zero Sugar and Oreo Double Stuf Zero Sugar, the new offerings are slated to arrive on U.S. store shelves in January 2026. The cookies have already been available in markets like Europe and China, but this will be the first time sugar‑free Oreos are sold in the U.S. as a permanent addition to the brand’s product lineup.

According to Mondelez marketing executives, the new products were developed over about four years to closely replicate the classic Oreo taste and texture while eliminating sugar—a category gap the company says it aims to fill with this launch.

The sugar‑free versions are sweetened with a blend of alternative ingredients such as maltitol, polydextrose, sucralose, and acesulfame potassium, designed to maintain a familiar sweetness and satisfy consumer expectations. Market research indicates many Americans are actively reducing sugar intake and seeking snacks perceived as more mindful or health‑oriented.

Mondelez executives describe the launch as part of a broader strategy to expand Oreo’s appeal across lifestyle preferences, tapping into evolving snacking trends without compromising on the brand’s signature indulgent experience.

By entering the sugar‑free segment, Mondelez hopes to reach consumers who may have previously avoided indulgent sweets due to sugar concerns, while aligning with broader health and wellness trends that have driven growth in zero‑sugar and low‑sugar products across the food and beverage industry.