257 Meta has rolled out Hindi and Portuguese dubbing for Facebook and Instagram Reels through its AI-powered translation feature, marking a significant step toward making short-form video content more accessible and multilingual. The tool, already available in English and Spanish, now supports four languages in total. Announcing the update, Meta CEO Mark Zuckerberg said, “Big news for Reels: we’re launching translations using Meta AI in more languages — Hindi, Portuguese, Spanish, and English — with more coming soon.” The feature, driven by Meta AI, automatically translates and lip-syncs videos while replicating the creator’s original tone and voice. Meta said the tool has been in development since 2024, incorporating creator feedback to preserve authenticity across languages. The technology aligns mouth movements with translated speech, offering viewers a seamless, natural experience. The feature is available free to Facebook creators with 1,000+ followers and all public Instagram accounts in regions where Meta AI operates. Translated videos are marked with a “Translated with Meta AI” label, and users can toggle languages or revert to original audio in the settings menu. By expanding language support, Meta aims to help creators reach larger global audiences and boost engagement in markets like India and Brazil, where Reels continues to dominate social video consumption. You Might Be Interested In Unified data is becoming healthcare marketing’s competitive edge Retail Media Growth Reflected in Digiday Awards Meta’s AI-Driven Tools Help Small Businesses Boost Ad Performance India’s next e-commerce boom runs on AI-driven logistics American Express launches Amex Ads, a new digital advertising platform AI-Driven “Vibe Marketing” Redefines Beauty Advertising
