Travel and tourism sector to create 91 million jobs by 2035: WTTC

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The global travel and tourism industry is expected to generate 91 million new jobs over the next decade, accounting for one in every three jobs created worldwide, according to a new report by the World Travel & Tourism Council (WTTC). Released at the council’s 25th Global Summit in Rome, the study titled “Future of the Travel and Tourism Workforce” highlights both growth and risk in the sector’s labour dynamics.

In 2024, the sector’s GDP contribution rose by 8.5% to USD 10.9 trillion, surpassing pre-pandemic levels by 6%. Travel providers added 20.7 million jobs, bringing global employment in the sector to 357 million. However, the report warns of a potential shortfall of 43 million workers by 2035, driven by demographic shifts, skill gaps, and uneven recovery across markets.

The most significant workforce gaps are projected in China (16.9 million), India (11 million), and the European Union (6.4 million). The report urges governments and businesses to invest in skill development, gender inclusion, and digital readiness to sustain growth.

WTTC Interim CEO Gloria Guevara said, “Travel and tourism will remain one of the world’s largest job creators, offering opportunities for millions. But the industry must address its workforce gap now to avoid losing momentum.”

The summit also saw Manfredi Lefebvre appointed as WTTC Chair, succeeding Greg O’Hara. Leaders from Italy, Saudi Arabia, and Malta underlined the sector’s role as an “engine of economic well-being,” while reiterating the need for coordinated workforce strategies.