33 TL;DR: Dabur is reportedly discussing acquisitions with two to three D2C companies, extending its push into premium, digital-first consumer brands as online channels become a larger source of FMCG growth. Article: Dabur India is reportedly in discussions with two to three direct-to-consumer companies as the FMCG major looks to expand its portfolio of premium, digital-first brands. The acquisition search matters because buying an established D2C business can give Dabur faster access to younger consumers, specialised products and online sales data than building a brand from scratch. The talks follow Dabur’s ₹60 crore investment in luxury skincare company RAS Beauty through Dabur Ventures. The investment platform was established with a ₹500 crore allocation to back businesses in personal care, healthcare, wellness foods, beverages and Ayurveda. RAS Beauty had an annualised revenue run rate of nearly ₹100 crore and a three-year compound annual growth rate of about 75% when the transaction was announced. Dabur has been signalling its D2C ambitions for several years. In 2023, then chief executive Mohit Malhotra said the company was looking for a business that would “shore up margin and not be dilutive”, particularly in healthcare and personal care. The economics are becoming harder for legacy FMCG companies to ignore. Digital-first brands acquired by leading consumer groups generated more than ₹2,000 crore in combined FY2025-26 revenue, rising over 20% from the previous year, according to an industry analysis. Dabur also enters the acquisition hunt from a stronger operating base. It reported an 11% increase in quarterly revenue to ₹37.64 billion and a 15% rise in profit for the quarter ended June 30, 2026, while domestic volumes grew 5%. The next test is not whether Dabur can buy another digital brand, but whether it can preserve the target’s speed and identity while adding distribution, capital and operating discipline. Poor integration could turn a promising acquisition into an expensive product extension. You Might Be Interested In Why Instagram Instants could pressure Snapchat’s camera-first edge Quiq expands AI agents across the customer journey Unilever’s brand purge signals strategic reset India’s Gen Z demands more: Seamless design, real talk, digital-native brand moments EY’s CMO: “AI Makes Marketers Think Harder, Not Less” Why experiential marketing is becoming a brand growth priority
