Netflix expands global reach for ad business 

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Netflix is expanding its advertising business with new targeting capabilities and a broader international footprint as the company pushes deeper into ad-supported streaming.

The platform said its advertising operations have now doubled geographic reach, giving brands access to more markets and audience segments through Netflix’s growing ad-supported tier.

Netflix is also introducing additional ad technology and measurement tools aimed at improving campaign tracking and advertiser flexibility. Industry analysts say streaming platforms are under increasing pressure to deliver stronger targeting and audience data as competition intensifies across connected TV advertising.

According to market research, ad-supported streaming continues gaining momentum as consumers look for lower-cost subscription options and advertisers shift budgets away from traditional television.

A Netflix executive said the company is focused on building “a global advertising platform built for scale” that combines premium content with improved advertiser tools.

The expansion reflects how streaming companies are quickly turning into full advertising businesses rather than subscription-only platforms. As connected TV spending grows worldwide, Netflix is positioning itself more aggressively against established digital advertising competitors.