Amazon Ads launches AI-powered video generator in India, empowering SMB advertisers

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Amazon Ads has rolled out its AI-powered video generator for advertisers in India, expanding access to its global creative suite that helps brands produce short, professional-quality video ads within minutes. The launch aims to empower small and medium businesses (SMBs) that often lack large marketing teams or production budgets.

The AI tool allows advertisers to automatically generate videos from product images, brand logos, and text descriptions already available in their Amazon listings. The system then creates customised, brand-safe videos optimised for Amazon’s advertising placements — including Sponsored Brands and product detail pages.

According to Amazon, early trials showed that video ads drive stronger engagement and conversion rates than static formats, especially in high-traffic retail categories like fashion, electronics, and beauty. The platform’s automation ensures fast turnaround, consistent quality, and creative flexibility for advertisers.

This rollout in India follows successful launches in the U.S. and Europe, reflecting Amazon’s broader strategy to make AI-driven creative production accessible to all advertisers. The tool integrates directly within Amazon’s Ad Console, requiring no additional software or design expertise.

Industry experts view the move as a game-changer for SMBs in India’s growing e-commerce advertising market, helping them compete with larger brands while maintaining creative control.