239 EaseMyTrip has deepened its collaboration with Customer Data and Engagement Platform (CDEP) provider MoEngage to enhance customer retention through deeply personalized, one-to-one traveler engagement. The strategic upgrade comes on the back of an 81% year-on-year jump in hotel and holiday package bookings in Q1 FY26, rising from 180,000 to 330,000 bookings. Travel demand is booming across non-air segments like buses and trains, which grew 41.4% YoY, with 24,230 flight segments booked daily. Gross booking revenue jumped to ₹2,065.8 crore from ₹113.8 crore, with EBITDA reaching ₹6.9 crore. This move marks a shift from generic marketing to context-aware engagement. According to Sanchit Chopra, CMO of EaseMyTrip: “Our primary goal is to build lasting relationships… we need a unified view of their entire journey… act on those insights in real time to drive key business metrics like repeat bookings and customer satisfaction.” By adopting MoEngage as its CDEP, EaseMyTrip now gains a 360-degree real-time view of travelers across channels, enabling dynamic personalization. Raviteja Dodda, CEO of MoEngage, adds: “Our platform provides the unified data foundation and multichannel engagement engine to help EaseMyTrip achieve its ambitious growth objectives.”  As competition heats up, EaseMyTrip’s upgrade demonstrates how travel platforms can shift to customer-first models, retaining users through engagement sophistication—not just discounts. You Might Be Interested In Emirates Opens Flagship Seoul Outlet to Mark 20‑Year Dubai–Seoul Route Swiggy expands its concierge-style service ‘Crew’ to major Indian cities Gen Z Sparks Spiritual Travel Boom in India: Brands Allocate Up to 30% Budgets The big arch effect: How a joke sparked a worldwide fast-food marketing battle Ranveer Singh and Deepika Padukone named Abu Dhabi’s first Bollywood couple ambassadors AI and Authenticity Power 2025 Travel Marketing Surge
