Infosys & Adobe Launch AI-powered Suite to Transform Global Brand Marketing

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Infosys and Adobe have announced a strategic collaboration that brings generative AI into the core of enterprise marketing. By integrating Infosys’ Aster™ marketing suite with Adobe GenStudio, Adobe Experience Platform, and Real-Time CDP, the offering enables large brands to automate, personalize, and accelerate marketing campaigns across channels.

With marketing teams under pressure to do more with less, the solution addresses a critical gap: how to scale personalization while reducing production time. It combines GenStudio’s generative content capabilities with Adobe Firefly and Adobe Express, allowing creative assets to be tailored dynamically to audience, industry, and buying stage. Infosys’ Aster provides orchestration and workflow intelligence, while Adobe’s platforms handle data unification and real-time customer segmentation.

The collaboration was timed to coincide with Adobe’s presence at Cannes Lions 2025, where GenStudio was a major focus. For Infosys, this marks an important expansion of its Aster suite, reinforcing its position as a partner of choice for customer experience transformation. The bundle is being positioned as a practical path to “Marketing AI,” offering execution-ready tools rather than abstract promises.

Enterprises looking to unify their marketing stack, cut down manual handoffs, and boost creative velocity will likely find this relevant. While financial details have not been disclosed, early demos suggest the suite can reduce campaign cycles from weeks to days. As AI continues to reshape how marketing is planned and delivered, this alliance may signal a new competitive front against established players like Accenture Song and Deloitte Digital.