Toyota Takes NFL Partnership “All In” with Brock Purdy and Flag Football Focus

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Toyota North America has doubled down as the Official Automotive Partner of the NFL, launching its “All In. All Season.” campaign to celebrate community, youth football, and fan engagement across the league. Premiering during the NFL Kickoff Game, the campaign unfolds across tailgate scenes, driveway updates, and local flag football matchups. Toyota’s brand appears seamlessly threaded into the fabric of football culture this season.

Leading the campaign is Tom Brady’s successor Brock Purdy, joined by NFL stars Christian Gonzalez, Jordan Love, Puka Nacua, and Eli Manning. Known for gifting his entire offensive line with Toyota trucks, Purdy also fronts Toyota’s Gameday Giveaways—offering fans the chance to win a personally signed Toyota Sequoia Capstone via weekly challenges during NBC broadcasts.

Toyota continues its unwavering investment in youth sports, underwriting over 300,000 NFL FLAG scholarships annually to promote non-contact football across communities. The brand’s dealer network contributes more than $3 million per year, funding registration, gear, and local events. It’s a grassroots model that underscores Toyota’s long-term commitment to football infrastructure at the community level.

Capping off the season, the Toyota Glow Up Classic will light up the Bay Area with an illuminated, glow-in-the-dark flag football showdown post-Super Bowl LX—combining spectacle with meaningful philanthropy.

Through this season-long partnership, Toyota steps beyond the typical sponsorship playbook, delivering authentic, multigenerational engagement—from QB swag to Saturday youth leagues. The campaign is a masterclass in combining marketing with meaningful sporting legacy.