529 FanCode, India’s leading sports streaming platform, has secured exclusive rights to broadcast LaLiga EA Sports and LaLiga Hypermotion in India over a five-year deal beginning with the 2025/26 season. Fans can also stream remaining matches of the current LaLiga season—including this weekend’s high-stakes El Clásico between Barcelona and Real Madrid. What happened? Following the termination of LaLiga’s contract with Galaxy Racer (GXR) due to payment default, FanCode has emerged as the new exclusive media partner for Spain’s top-flight football in India. The platform will host the full season’s 380 matches, including immersive LaLiga Hypermotion content. Why now? With Indian football viewership on the rise and digital streaming habits accelerating, LaLiga and FanCode aim to deliver a premium, immersive match experience. Matches will be available in HD across mobile, TV, web, and smart devices—including Android/iOS apps and TV apps for Fire TV Stick, Jio STB, Samsung, and LG TVs. Why it matters? LaLiga President Javier Tebas said, “We are delighted to welcome FanCode as our exclusive partner in India… FanCode brings strong local expertise and we look forward to working together”  . FanCode co‑founder Yannick Colaco added: “Our 360‑degree approach will ensure seamless viewing, fan engagement, and broader outreach”. You Might Be Interested In Underdog Marketing: EF Education‑EasyPost’s Tour de France Strategy Wins Fans Sports Marketing Diversifies: Women, E-Sports, Micro-Influencers Nike Shifts to Athlete‑First Strategy After Revenue Drop Apollo Tyres scores big with Rs 579 crore jersey sponsorship deal for Indian cricket team Delhi HC orders real-time blocking of rogue sites streaming ICC Women’s World Cup Publicis Acquires Adopt to Boost Sports & Culture Marketing
